Short Course
Marketing
Online Option

Digital Marketing Micro-credential

LevelLevel 5
Level7 weeks

This Digital Marketing Micro-credential will give you the practical skills to make the most of the platforms and tools you need to implement and execute  an effective digital marketing plan.

Part-time Evening Course | Monday & Wednesdays | 6pm-9pm | via Remote Learning | 7 credits at Level 5

Combine your existing marketing skills with digital marketing expertise!

  • This Digital Marketing Micro-credential will give you the practical skills to make the most of the platforms and tools you need to implement and execute  an effective digital marketing plan.

  • During this course, you’ll learn the principles of digital marketing and develop practical skills using online tools and platforms. Reduce costs by bringing your digital marketing in-house to more rapidly implement your online strategy.

  • You’ll start by clearly defining your market and identifying their media consumption trends. You’ll develop your unique selling proposition and create a plan to effectively communicate your brand and message online.

  • You’ll identify social media platforms and content that reaches your target audience. You’ll learn how to design and implement effective email campaigns. Explore advertising platforms and plan targeted campaigns, learning when and how to use SEO, SEM, Email marketing, social custom audiences and re targeting.

  • You’ll be able use a range of engagement measures to monitor and report on outcomes and goal achievements of your online campaigns.

 

What you'll learn

Brand & Audience

  • Principles of Digital Marketing

  • Defining your Target Audience

  • Positioning your brand

  • Setting objectives

  • Culture and Personality

  • Unique Selling Proposition

  • Digital research tools & techniques

  • Finding your audience online

  • Researching media consumption habits and trends

  • Connecting with your customer

  • Content Marketing concepts

  • Content research

  • Validating your business idea

Platforms & Communications

  • Email marketing concepts

  • Copywriting for email and social media

  • Opt-in forms

  • Testing and Optimizing EDMs

  • Social media platforms

  • Setting up profiles

  • Engaging and growing an audience

  • Social media pages and groups

  • Scheduling

  • Boosting and promoting

  • Introduction to paid search, display and video advertising

  • Advertising on social media platforms

  • Custom audiences

  • Advertising retargeting

  • Analysis of engagement and campaign goals

  • Campaign optimisation

 

A bit more information

For optimal performance when studying remotely, we recommend:

  • Your computer is up to date (ensure you have the latest version of the necessary plug-ins, drivers, bug fixes and security updates)

  • You have reliable internet speed and connection

  • A webcam and microphone

  • Do not use a Chromebook - Chromebooks are not intended for heavy-duty processing such as Adobe Creative Cloud software.

For more information on general computer requirements, visit our FAQ's here (scroll to bottom of page)

Domestic Students: $309.00 (incl. GST)

International Students: $1,575.00 tuition fee + $447.50 registration fee (including GST)**

**International students, Please contact us directly here to finalise enrolment and payment opposed to applying online. This micro-credential is open to individuals living or residing in New Zealand only. Payment Options (Domestic Students only)

  • PayPal

  • Pay by Invoice (Eligible for Organisations/Schools only)

  • Pay at a Campus (During office hours only)

Yoobee Colleges reserves the right to modify the fees, scheduled time and course structure. To see more about other Terms and Conditions, please click here.

Please see below on the course entry requirements and other information before enrolling. Upon application, we will request the following information and documentation before you start the course.

  • Completed Enrolment Form - Upon application we will ask you to complete an enrolment form.

  • Verified Form of ID - We require certified copies of your identity and residency documentation. This can be a valid passport or birth certificate.

  • Proof of NZ Residency or Citizenship - If not stated on your passport of birth certificate, you will also need to provide proof of citizenship/residency in New Zealand if applying as a domestic student. 

  • International Students - Please contact us directly here to finalise enrolment and payment opposed to applying online. This micro-credential is open to individuals living or residing in New Zealand only.

Learners will be eligible to enter this Micro-credential if they:

  • Are at least 16 years old and

  • Have basic computer skills and an interest in digital marketing and

  • Hold NCEA Level 2 or equivalent evidence that they have the ability to succeed in the micro-credential

  • Students with English as a second language require IELTS 5.5 (General or Academic) with no band lower than 5.0.

Remote Learning Requirements

You will need a computer that has access to reliable internet, web cam and microphone.

 

 

Digital Marketing CTA

FIND OUT MORE

Download the Digital Marketing Micro-credential Information Pack

Digital Marketing Information Pack

 

 

Course Start Dates

 

 

Bruna Keller

Bruna Keller dos Santos - Tutor

Originally from Brazil, Bruna has been living in NZ since 2014. Graduated in Business Management and Post Graduated in Marketing and Project Management, Bruna has a passion for brand planning and digital marketing. Bruna is an experienced digital strategist and has been working with different industries across Europe, Brazil, New Zealand and Australia since 2013, always focusing on digital strategy to help businesses thrive online. Her expertise includes social media strategy, website management and design, brand planning and digital campaigns.

Bruna is knowledgeable in teaching businesses and students of all calibres while understanding individual capacities and how to adapt to them. She has been training businesses on digital marketing best practices, SEO and CMS platforms since 2015.

Read more about her achievements and companies she has worked for on Bruna's LinkedIn here.

 

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